Presenter
Mackenzie Lauto
Document Type
Poster
Publication Date
2026
Abstract
The video highlights how a single, well-positioned product, Cocokind lip balm, with a great discounted deal of running, can generate strong engagement through strategic short-form content. By combining a clear value proposition (a high-quality product at a discounted price) with a scroll-stopping hook, the video demonstrates how brands can quickly capture audience attention. This approach has urgency, relatability, and visual appeal to drive views, interaction, and potential conversions, showcasing the effectiveness of simplicity in social media marketing.
Faculty Mentor
Tim Cox, M.F.A.
Academic Discipline
College of Arts & Sciences
Repository Citation
Lauto, Mackenzie, "One product, one hook, thousands of views" (2026). Student Research Design & Innovation Symposium. 298.
https://scholarsarchive.jwu.edu/innov_symposium/298
