Heather Weer, AS

Document Type


Publication Date



In Hospitality 3053 we were instructed to choose a business within our industries and create an integrated marketing plan for that business. I selected Shaw's Crab House because of my personal experience and love for this amazing restaurant. The integrated marketing plan was created based on a SWOT analysis of opportunities and threats present for Shaw's Crab House. The plan and presentation show how to increase the marketing reach of a restaurant to grow and promote the business. This presentation illustrates examples of website pop-ups, social media ads, and other ways to use marketing within the food and beverage industry.

Faculty Mentor

Katie Davin, M.S., CHE, CHSE, CHIA

Academic Discipline

College of Food Innovation & Technology



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