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Through targeted tourism-related practices, the hospitality industry has been able to grow broadly over time. It has also been able to accommodate each new generation of tourists seeking unique experiences on a global level. To do so, the industry continues to successfully leverage technological advancements and improvements in business practices and experiential marketing efforts. All of which has helped the industry maintain both stability and sustainability. A significant advancement in particular involves the personalization of preferences instigated by consumers themselves, who by making such decisions become even more informed, and confident patrons, users, and customers. Much of the latter is especially dependent on reliable Internet infrastructures and other virtual set-ups, including customizable social media spaces intended to draw clientele to specific – yet diverse – global events. The following review, which examines the impact that social media has had on the hospitality industry, likewise weighs the strengths and challenges inherent to each medium against its social, economic, and technological context.