Document Type
Article
Abstract
This article will be a working paper to discover the correlation between hotel star rating system, online guest reviews, and consumer decisions of hotel room bookings. A literature review will be performed through keyword-related research papers regarding study findings and causal relationship, to clarify rationale of whether online guest reviews have greater influence than hotel star rating system on consumer decisions of hotel reservations. A comparison of the information contained in the papers will be performed as a qualitative analysis, followed by implications for future research.
Repository Citation
Shen, Jia-Ching, "The Correlation Between Hotel Star Rating System, Online Guest Reviews, and Consumer Decisions of Hotel Room Bookings: A Literature Review" (2021). Hospitality Graduate Student Scholarship. 28.
https://scholarsarchive.jwu.edu/hosp_graduate/28