Document Type
Article
Abstract
This study aims to create a working paper on the best practices of different ways loyalty programs can influence the hospitality industry, specifically in hotels. The hospitality industry is evolving daily, highly competitive, and customers seek more than genuine experiences. To differentiate themselves from competitors, hotel companies are developing unique ways to reward customers for repeat purchases and have relied heavily on loyalty programs to keep up with this trend. The study discussion indicates the best practices of a loyalty program used by various hotel companies.
Repository Citation
Lynn, Kennedy, "The Influence of Loyalty Programs on Hotels" (2023). Hospitality Graduate Student Scholarship. 33.
https://scholarsarchive.jwu.edu/hosp_graduate/33
