Cruise vacations have become increasingly popular in the recent past. This is due to the exceptional experiences they grant travelers and the outstanding services such as luxury, convenience, and comfort. The industry is dominated by three major cruise lines, Royal Caribbean, Carnival, and Norwegian, mainly because strong entry barriers and promising marketing conditions characterize the sector. They all offer special services and experiences that cater to the preferences and needs of travelers. This research paper analyzes and contrasts these three main cruise companies based on their history, itinerary, onboard activities, and customer service. The research utilizes primary and secondary resources to conduct a qualitative comparative analysis of the three cruise lines. The comparison in this essay sheds light on each cruise company's advantages and disadvantages, assisting potential passengers in making well-informed decisions when selecting a cruise line.
Douglas, Dionne, "Cruise Lines" (2023). Hospitality Graduate Student Scholarship. 32.