Compared to modern world epidemics such as SARS, Ebola, and H1N1, Covid-19 remains the world’s deadliest modern epidemic that has resulted in systemic global healthcare crisis, financial crisis, and economic downturns. (Fotiadis, Polyzos, & Huan 2020) Occupancy in hotels has severely dropped, restaurants are forced to close or adapt to new health restrictions, and there is a domino effect that has resulted from these declines in the travel and tourism industry. (Alonso, Kok, Bressan, O’Shea, Sakellarios, Koresis, Buitrago Solis, Santoni, 2020) It is up to these businesses to adapt and be resilient in their new environment as the pandemic has continued to spread. As the industry recovery begins very slowly, it is not expected to hit the demands or revenue of 2019 levels until 2024 or later. (STR 2020) This has caused many researchers to explore what is working in different markets, and what is being looked at as a whole for the hospitality community.
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Schulte, Margaret, "Covid-19: The Good, The Bad, and The Recovery" (2021). Hospitality Graduate Student Scholarship. 17.