"The Effects of Coupon Promotion on Customer Retention" by Aia Jean Taguinod

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MBA Student Scholarship

Title

The Effects of Coupon Promotion on Customer Retention

Authors

Aia Jean Taguinod, ATaguinod01@wildcats.jwu.edu

Document Type

Research Paper

Repository Citation

Taguinod, Aia Jean, "The Effects of Coupon Promotion on Customer Retention" (2016). MBA Student Scholarship. 49.
https://scholarsarchive.jwu.edu/mba_student/49

Included in

Advertising and Promotion Management Commons

COinS