Presenter
Marita Hurn
Document Type
Digital Slide Show Presentation
Publication Date
4-25-2023
Abstract
This presentation focuses on the Interdisciplinary Studies Capstone Student Project, which is designed to support the College of Food Innovation and Technology (CFIT) with its overall brand positioning and social media strategy. The presentation discusses creating target personas, planning social media content, and creating creative short format videos to promote CFIT students and faculty. For the College of Food Innovation and Technology to keep its brand and position in the market, it needs to pay special attention to the processes of making and managing weekly content for social media platforms.
Faculty Mentor
Elizabeth Carey, MBA
Academic Discipline
BA - Interdisciplinary Studies: Food Marketing Communications
Repository Citation
Hurn, Marita, "College of Food Innovation & Technology - Social Media Audit and Content Plan" (2023). Student Research Design & Innovation Symposium. 65.
https://scholarsarchive.jwu.edu/innov_symposium/65