For this project, a brand, logo, and uniforms were created for a drift car customs brand. The aesthetic was initially utilized to determine how to best market the services handled by the company. The logo was developed with the intent to draw people into the tuner scene to look for their perfect car for the ultimate drift mission. The final design included merchandise for Nightengale Motor Shop as well as Nightengale products. From sweatshirts to a full race suit, customers can be prepared for the track with style and functionality.
Karyn Jimenez-Elliot, MFA
BS - Graphic Design
Scherer, Emily, "Nightengale Branding" (2023). Student Research Design & Innovation Symposium. 49.