Presenter
Emily Scherer
Document Type
Poster
Publication Date
4-25-2023
Abstract
For this project, a brand, logo, and uniforms were created for a drift car customs brand. The aesthetic was initially utilized to determine how to best market the services handled by the company. The logo was developed with the intent to draw people into the tuner scene to look for their perfect car for the ultimate drift mission. The final design included merchandise for Nightengale Motor Shop as well as Nightengale products. From sweatshirts to a full race suit, customers can be prepared for the track with style and functionality.
Faculty Mentor
Karyn Jimenez-Elliot, MFA
Academic Discipline
BS - Graphic Design
Repository Citation
Scherer, Emily, "Nightengale Branding" (2023). Student Research Design & Innovation Symposium. 49.
https://scholarsarchive.jwu.edu/innov_symposium/49