College of Business Social Media Analytics Recap, 2024-2025
Presenter
Marlena Williams; Shanelys Busanet
Document Type
Digital Slide Show Presentation
Publication Date
2025
Abstract
This social media analytics recap presentation is an annual event where the faculty advisor and all members of the social media ambassador team present on social media performance from August 2024 to April 2025. The presentation included a variety of social content across different social media platforms for promoting the College of Business (COB) faculty, students, alumni, industry guest speakers, and student field trips for the entire academic year. The presentation also included all analytics for all social media posts created by the social media ambassador team, Elizabeth Carey. Special focus was given to the performance of content pillars that were maintained throughout the academic year, as well as examples of social media posts, Reels, and other important content across all COB social media accounts.
Faculty Mentor
Elizabeth A. Carey, MBA
Academic Discipline
College of Business
Repository Citation
Williams, Marlena; Busanet, Shanelys; Vicari, Emily; and McGaffigan, Shannon, "College of Business Social Media Analytics Recap, 2024-2025" (2025). Student Research Design & Innovation Symposium. 262.
https://scholarsarchive.jwu.edu/innov_symposium/262