Presenter
Paige Surrell
Document Type
Poster
Publication Date
2025
Abstract
This project presents the business plan for inVent Equine LLC, an equine services company focused on empowering clients to inVent their own personalized equine experience. The company offers customized training, care, and boarding services, allowing each client to tailor their horse's journey based on individual needs and goals. The plan includes strategic objectives for the first three years, emphasizing a client-centric approach to every aspect of the business.
Key components of the plan include a management structure, detailed service offerings, and a rate sheet designed to provide flexibility. The marketing plan focuses on building strong, lasting relationships with clients through transparency and customization. The site map and facility plan prioritize a comfortable, functional space that supports both horse well-being and client satisfaction.
Financial projections, including startup costs and a 12-month cash flow analysis for Year 1, Year 2, and Year 3, demonstrate a clear path to profitability. The operational plan ensures seamless day-to-day management, while risk management strategies are in place to guarantee safety and quality. inVent Equine LLC is committed to revolutionizing the equine industry by providing clients the freedom to shape their own equine experience, fostering an environment of growth, trust, and success for both horses and owners.
Faculty Mentor
Dirk Fogg, MBA
Academic Discipline
College of Arts & Sciences
Repository Citation
Surrell, Paige, "inVent Equine LLC Business Plan Project" (2025). Student Research Design & Innovation Symposium. 222.
https://scholarsarchive.jwu.edu/innov_symposium/222
