Presenter
Abram Kempner
Document Type
Digital Slide Show Presentation
Publication Date
2024
Abstract
I took part in this design project during my summer internship with Willwork Global Event Services, a trusted partner in event solutions. The objective of this design project was to create large-scale, dynamic environmental and wayfinding graphics. The design was to be used on signage and booths that attendees would interact with throughout the 2023 American Speech Hearing Association Convention in Boston, in accordance with the theme and brand outlines provided by ASHA. The event consisted of 3 core elements: Igniting Innovation, Education and Boston Culture. For the membership services booth and speaker-ready room entrance, illustrations of iconic Boston landmarks were meticulously hand-drawn, revised, and refined over a light table and scanned to be transferred to digital artwork. A deep dive exploration of Adobe Photoshop tools resulted in the appearance of watercolor paintings, reminiscent of childhood art classes. Using Adobe Illustrator, I created the graphics for the registration booth and photo-op areas, and with detailed feedback from ASHA representatives, I was able to bring their vision to life. Negative space intersects elements of ASHA’s logo with silhouettes in motion, lit up by the glow of colorful forms to represent the spark of ASHA’s ever- innovating community, right as members check in to the event. ASHA’s existing brand elements were integrated into wayfinding signage that I designed to assist visitors as they made their way around the expo hall. Signage included aisle signs that hung from the ceiling, placards, meter boards, and entrance kiosks.
Faculty Mentor
Gail McCarthy, MBA
Academic Discipline
College of Engineering & Design
Repository Citation
Kempner, Abram, "Large-Scale Wayfinding Design at Boston Convention" (2024). Student Research Design & Innovation Symposium. 144.
https://scholarsarchive.jwu.edu/innov_symposium/144