Presenter
Gabriella Nieves
Document Type
Prototype
Publication Date
2024
Abstract
The goal of this project was to create seven logos for a fictious brand that explored different brand style trends, along with some mockups of the logos in use. I came up with Drunk Coquí, a tavern that values community and festivities while connecting with Puerto Rican culture, as represented by the brand’s mascot, the coquí frog. While each logo variation represents these values, each of them still give off a different vibe. For instance, the Geometric & Overlapping logo has a more silly and playful approach, while the Texture & Detailing logo has a more classic and serious look.
Faculty Mentor
Karyn Jimenez-Elliott, M.F.A.
Academic Discipline
College of Engineering & Design
Repository Citation
Nieves, Gabriella, "Drunk Coquí | Brand Trends" (2024). Student Research Design & Innovation Symposium. 121.
https://scholarsarchive.jwu.edu/innov_symposium/121