Document Type
Article
Abstract
Craft brewing is a complex and competitive market that revolves around a premier product with various leverage points to distinguish itself. These differentiators are the aspects that could limit the continued growth of the industry for decades to come. This analysis of the craft beer industry and the potential saturation point of the product life cycle of the industry will identify the current state of the industry based on the historical trends of opening and closing breweries in the US.
Repository Citation
Smythe, Matt, "Craft Beer: Product Life Cycle and Research Limitations" (2025). Hospitality Graduate Student Scholarship. 35.
https://scholarsarchive.jwu.edu/hosp_graduate/35
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