Marketing Your IR to Create and Renew Buy-in From Administrators and Faculty
My goal with this presentation is just what the title says: To highlight the strategies I’ve used to market our Institutional Repository, ScholarsArchive@JWU, and create and renew buy-in from administrators and faculty. I’ll show examples I’ve used to target both audiences and talk about some of the successes and challenges I’ve had as a result.
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Gearing, Erika and Taylor, Ann, "Marketing Your IR to Create and Renew Buy-in From Administrators and Faculty" (2011). Library Staff Publications. Paper 15.