Do Interesting Things Increase Behavioral Intentions? A Test of the Appraisal Structure of Interest and Relationship between Interest and Behavioral Intention: Applications in the Hospitality Industry
The emotion of interest has significant implications for human behavior. However, prior research in interest is limited to the domain of psychology. This study applies the appraisal theory of interest to test the inducers of interest, and the relationship between interest and behavioral intentions. An experiment with hypothetical scenarios in a restaurant setting is to be completed. Stimuli appraised as new and complex and with information about them are proposed to cause interest, and interest is expected to increase behavioral intention. Implications for hospitality managers are briefly discussed.
Kim, M.G., Mattila, A.S. (2010). Do interesting things increase behavioral intentions? A test of the appraisal structure of interest and relationship between interest and behavioral Intention: Applications in the hospitality industry. Paper presented at the 15th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Penn State & Virginia Tech, Washington DC.
Kim, Min Gyung and Mattila, Anna S., "Do Interesting Things Increase Behavioral Intentions? A Test of the Appraisal Structure of Interest and Relationship between Interest and Behavioral Intention: Applications in the Hospitality Industry" (2010). Hospitality and Tourism. Paper 1.