This thesis explores how the advertising of coffee has evolved over the past three centuries by comparing the timing of historical events with their concurrent coffee advertisements and the corresponding popularity of coffee and its evolving variations. I have conducted primary research by analyzing coffee advertisements in newspapers, commercials, magazines, and on social media. I have used this research to determine when companies initiated different approaches in order to advertise their coffee. Additionally, I discuss how work culture played a role in the methods coffee producers and companies used to reach their consumers. More specifically, I have identified five different categories that demonstrate the overall appeal of coffee and have correlated them with American historical events and the culture of those particular times. By doing this, I have drawn conclusions about how advertisements have helped coffee to become America’s acceptable addiction.
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Rudeen, Kristin, "The History of Coffee and its Concurrent Marketing Strategies" (2018). Honors Theses - Providence Campus. 26.