The relationship of alumni participation in on-campus activities resulting in alumni giving will be studied. Graduates from a private institution in Providence, RI will be invited to complete an online questionnaire to measure their engagement and giving levels. Using a series of pointed questions and a Likert scale, alumni will rate their attitude towards specific alumni activities in relation to their willingness to give to the institution following each opportunity. This will help to determine which activities produce the highest number of annual donors. All responses will be statistically measured and results analyzed. The study will benefit alumni professionals and assist them in designing activities for alumni to participate in that will produce the highest number of donors possible.
Zabatta, Lori, "Alumni Giving: A Relationship between On-Campus Alumni Engagement, Participation and Financial Support" (2017). MBA Student Scholarship. 60.