Document Type

Research Paper


A paper Submitted in Partial Fulfillment Of the Requirements for the MBA Degree Course: HOSP 6800.


Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).

Citation/Publisher Attribution

Zhou, Y. (2010). Carnival corporation & plc. Johnson & Wales University, Providence, RI.



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