The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and “package” components were statistically significant at the .05 level. Results indicate that a successful hotel should continuously improve its services/products that relate to better performance to meet customers’ special needs and expectations.
Liu, Mingyang and He, Ritong, "Factors Affecting Students’ Decision of Hotel Selection" (2013). MBA Student Scholarship. 17.
Liu, M., He, R. (2013). Factors affecting students’ decision of hotel selection. Johnson & Wales University, Providence, RI.