The objective of this project was to create a hypothetical company or organization for a product, service, or team of choice. The end goal was to design cohesive branding for the company created. Pancake Pitstop, a 24-hour pancake food truck, was created to go beyond the concept of a traditional pancake house. The colors chosen for this brand are representative of pancakes, using neutral tones of brown and beige. A simple sans serif font was paired with a script font to keep a modern look that is also lighthearted and whimsical. The brand standards include a letterhead, business card, envelope, uniform, menu, vehicle wrap, and company merchandise.
Karyn Jimenez-Elliot, MFA
BS - Graphic Design
Pezzullo, Stephanie, "Pancake Pitstop" (2023). Student Research Design & Innovation Symposium. 74.