Stephanie Pezzullo

Document Type


Publication Date



The objective of this project was to create a hypothetical company or organization for a product, service, or team of choice. The end goal was to design cohesive branding for the company created. Pancake Pitstop, a 24-hour pancake food truck, was created to go beyond the concept of a traditional pancake house. The colors chosen for this brand are representative of pancakes, using neutral tones of brown and beige. A simple sans serif font was paired with a script font to keep a modern look that is also lighthearted and whimsical. The brand standards include a letterhead, business card, envelope, uniform, menu, vehicle wrap, and company merchandise.

Faculty Mentor

Karyn Jimenez-Elliot, MFA

Academic Discipline

BS - Graphic Design

Included in

Engineering Commons


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