Dayna Brown, Grace Bueno, Chris Concepcion
JWU Providence’s Sustainable Food Systems program offers career pathways through which chefs and food enthusiasts can be agents of change around the world as food strategists, entrepreneurs, policymakers, nonprofit professionals, educators, sustainability officers and more. This unique bachelor's program is unlike any major offered by other institutions in the area. For that reason, it deserved a brand identity to highlight its focus on sustainability, agriculture, and culinary expertise. A student design team made up of three graphic designers worked during the Fall 2022 semester to create a distinctive brand for this bachelor's program. By incorporating innovative vectorized symbols, strong uses of textual hierarchy, and design elements and principles, our design team conveyed all aspects of the curriculum.
Deana Marzocchi, MS
BS - Graphic Design
Brown, Dayna; Bueno, Grace; and Concepcion, Chris, "JWU Sustainable Food Systems: Brand Identity" (2023). Student Research Design & Innovation Symposium. 42.