For this project, students were asked to conceptualize, design, and brand a hypothetical beverage company. The project parameters included creating a visual code for three brand-standard products and a secondary package. Additionally, adaptive graphics and packaging were developed for a limited-edition collection. The decision to brand a wine company was made out of the desire to design a label that consisted of both modern and vintage elegant qualities. To achieve those qualities, a custom C was drawn using floral elements for the logo symbol, which was then paired with a script typeface that shared similar curves and typographic elements. Shimmery opal paper was utilized to add elegance to the label’s design. For the secondary package, an engraved wooden box was designed and built, which added to the vintage aesthetic while providing support and protection to the wine bottle. For the three brand standard products, Sauvignon Blanc, White Zinfandel, and Pinot Noir were chosen because they showcase the variety of options. The main colors used are based on the color of each wine and each are paired with a silver accent. For the limited-edition product, Prosecco was chosen to celebrate the 20th Anniversary of the brand. To make the limited edition stand out, black was the primary color used with gold as the accent. Additionally, the shape of the label was customized to the shape of the wine bottles. The top curve on the labels was designed for the custom C to nest proportionally inside, and the roundness of the limited-edition label was designed to fit the shape of the Prosecco bottle.
Karyn Jimenez-Elliot, MFA
BS - Graphic Design
Lambert, Shea, "Château de Shea - Wine Packaging" (2023). Student Research Design & Innovation Symposium. 33.