Presenter

Emma Jones

Document Type

Digital Slide Show Presentation

Publication Date

4-25-2023

Abstract

In the Advanced Content Management course, students were prompted to design, code, and develop an original concept for a festival and website. #INFLUENCED was developed as an exclusive festival website marketed towards aspiring influencers who want to meet social media stars. The event would be held in Manhattan, New York, a trendy location relevant to influencers and the festival concept. Nine different influencers were chosen to feature at the event and on the website Design choices were made to appeal to the target audience, women in the women in the 17-24 demographic who are interested in content creation and the stars appearing at the festival. This included the use of a feminine color palette and implementing a hashtag element to associate with social media. The goal of this project was to make the site appropriate and relevant for not only the target audience but also the festival concept.

Faculty Mentor

Jeff Drury, MFA

Academic Discipline

BS - Graphic Design

Included in

Engineering Commons

COinS
 
 

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