Presenter
Julia Tyras
Document Type
Digital Slide Show Presentation
Publication Date
2025
Abstract
Harlem Baking Co. (HBC) is a business located in New York City that handmakes "Little Jars of Happiness." Their desserts come in a variety of flavors (from New York cheesecake to chocolate lava cake) and are baked inside reusable Jars. The team was tasked with redesigning their logo and packaging in partnership with Dr. Jeff Binczyk's marketing class, and designed a website, fridge wrap, and AD campaign. HBC was also kind enough to send samples of their desserts for a photoshoot, which resulted in some amazing photos that are currently on display in their current ads.
Faculty Mentor
Deana Marzocchi, M.S.
Academic Discipline
College of Engineering & Design; College of Arts & Sciences
Repository Citation
Reed, Carm; Tyras, Julia; and Lopergolo, Matteo, "Harlem Baking Co." (2025). Student Research Design & Innovation Symposium. 233.
https://scholarsarchive.jwu.edu/innov_symposium/233
