Shea Lambert; Julia Shiels

Document Type


Publication Date



As part of a Directed Experiential Education course, we worked with Potter League for Animals to design new branding for their 2025 Love Bash event. The Love Bash event is a premier spring fundraiser that takes place at the Wyndham Newport Hotel in Middletown, Rhode Island. We were responsible for designing a logo and defining brand standards for this event that aligned with Potter League’s existing brand. We were given extensive creative freedom with limited constraints. These constraints consisted of incorporating the logo mark and brand colors so that the brand identity was recognizable. Our designs for the new Love Bash branding are intentionally playful yet dignified because it is representative of the event’s objective. The event is meant to be an enjoyable night out for those attending while also raising critical funds for the Potter League for Animals. Once the branding was solidified and approved, we moved on to designing other required deliverables. These deliverables included physical invitations, sponsorship packages, online and in-person silent auction signage, posters, slide show templates, interactive experience-themed backdrops, as well as social media components for Facebook and Instagram.

Faculty Mentor

Karyn Jimenez-Elliott, M.F.A.

Academic Discipline

College of Engineering & Design

Included in

Engineering Commons



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