Document Type

Engineering and Design Publication

Abstract

For this service re-design, I decided to rebrand the employment website, Indeed. I decided to focus the rebrand around the concept of giving the website an app. I gave the brand a more modern color palette and a cleaner font. The updated logo I created was a perfect blend of minimalism while also being unique. I also updated the tagline so it made a bit more sense and went with the brand a little bit more. I got inspiration from other employment apps like Handshake to create a user friendly and cohesive app. In the end, I think Indeed’s new branding is modern, clean, and ready to find many people their next job.

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