Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).
Zhou, Ye, "Carnival Corporation & plc" (2010). MBA Student Scholarship. Paper 4.
Zhou, Y. (2010). Carnival corporation & plc. Johnson & Wales University, Providence, RI.
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Food and Beverage Management Commons, Human Resources Management Commons, International Business Commons, Marketing Commons, Other Business Commons, Tourism and Travel Commons