Document Type

Research Paper


J.Crew is a fast fashion company with a focus on the coastal style of the Eastern seaboard that creates and sells its own brand clothing exclusively in its stores. Garments for men, women and children are available at a moderate price point. Single and married college-educated women, 24-45 years old, who fall into the middle-class and upper middle-class categories and who like to stay active, are the brand’s primary target market. The J.Crew Field Jacket is a classic silhouette in rich olive green color composed of 100% cotton, gold-tone metal buttons and gold-tone zipper sold in J.Crew’s Fall/Winter 2015/2016 offerings. Other materials in the production of the garment include fabric dye, heavy stitching and trim, and a chemical fabric finishing.