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This research focuses on fashion student experiences of virtual industry guest speakers. Analysis of data from 130 participants enrolled in the researchers’ fashion classes at two United States universities suggested that, although there are disadvantages to the use of virtual industry guest visits, many students still find them valuable. While students overall preferred in-person visits, their concern with technological issues seems to have lessened during the forced move to remote coursework during the COVID-19 pandemic, and they have come to realize that the online medium, especially through the “chat” functionality found in videoconferencing platforms, can be an effective tool.

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