Document Type

Research Paper


Written for partial fulfillment of RSCH 5500, Professor Martin Sivula, Ph.D.


The purpose of this research proposal is to investigate the effects of restaurant environment on consumer behavior. Five journals that are relevant to the relationship between restaurant environment and the behavioral intentions of consumers are delved into this paper. The self-administered questionnaires will be distributed to patrons in ten selected middle and upscale full-service restaurants. Data collection will be constructed through tables and charts that are useful in obtaining a more comprehensive result. Restaurants will be able to use this research proposal to find the appropriate ways to improve consumers’ satisfaction and also to increase profits.

Included in

Business Commons



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