Date of Award
10-24-2024
Document Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Department
College of Business
First Advisor
David Hood
Committee Members
Donald G. Schoffstall; Larry W. Hughes
Abstract
The intent of this qualitative study was to explore the perceptions of blockchain technology’s influence on organizational competitive capabilities within the financial services industry. The financial services industry is undergoing a paradigm shift resulting from differentiated products and services as well as an increase in emerging industry competition. The differentiated products and services developed during this paradigm shift have attracted consumers since the product offerings are simplified, experience focused, and cost effective (Desyllas & Sako, 2013; Pressman, 2003; Rajnak & Puschmann, 2021). As a result, legacy financial organizations are faced with obstacles to retain consumers and remain competitive (Desyllas & Sako, 2013; Pressman, 2003). Throughout this study, the perceived impact of blockchain technology on legacy financial services organizations was evaluated in relation to its ability to increase productivity, performance, and consumer experiences. To understand the impact, the study used phenomenological design to analyze the phenomena associated with blockchain technology’s impact on organizational competitive capabilities (Bengtsson, 2016; Creswell & Creswell, 2020; Creswell & Poth, 2018). Furthermore, the study employed a modified technology acceptance model to capture perceptions of usefulness and ease of use from management consulting participants using qualitative interview questions (see Appendix B and Appendix D). Through this research, legacy financial services organizations can consider business model adjustments that can enhance imitation resistance and strategic positioning (Edwards et al., 2014; Gupta et al., 2018; Information Systems, 2010; Kotler & Keller, 2012). The resulting actions of the research provide insight into phenomena associated with blockchain technology’s impact on organizational competitive capabilities within the financial services industry (Creswell & Creswell, 2020). Through this research, the elements that support organizational competitive PERCEPTIONS OF BLOCKCHAIN 6 capabilities within the financial services industry, such as value chains, competitive assets, business models, and consumer experiences were analyzed. By understanding the perceptions of how blockchain technology influences organizational competitive capabilities, organizations can evaluate their business model for ways to improve organizational value, efficiencies, and consumer experiences (Gupta et al., 2018; Information Systems, 2010). Through this understanding, financial services organizations can implement changes that create defensible barriers to enable competitive advantage (Gupta et al., 2018; Information Systems, 2010).
Recommended Citation
Munger, Nicholas, "Perceptions of Blockchain’s Impact on Competitive Capabilities" (2024). JWU Dissertations & Theses. 11.
https://scholarsarchive.jwu.edu/jwu_etd/11
