Part of the Business Commons

Works by Mark A. Hamilton in Business

2021

The importance of fit: a predictive model of cause marketing effects, Michelle Rego, Mark A. Hamilton
College of Business Faculty Publications and Research

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2020

Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns, Michelle M. Rego, Mark A. Hamilton, Dana Rogers
College of Business Faculty Publications and Research

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