Document Type

Research Paper


This paper is submitted in partial fulfillment of the course requirements for RSCH 5500, Martin W. Sivula, Ph.D.


With the development of the technology, business corporations start to use social media to promote their businesses. This study focuses on the preferences and attitudes of travelers’ in China with the relationship between usage of social media (based on WeChat and Sina Weibo) with the option of hotel choice in the hospitality industry. There are two instruments used in this study: (1) sending out online surveys and (2) scheduled interviews with people who are working in the hotel industry. From our survey data (N=245) were participants who completed questionnaires located all over China. However, the results of the study indicate that participating hotels and online tickets firms prefer to use social media to attract guests and even potential consumers. The top about three elements that influence decision making of hotel choice are: price (71.84%); location (68.16%); and online rating (33.06%).

Included in

Business Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.