Document Type

Research Paper

Comments

A Research Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: Research & Analysis RSCH 5500. Professor Martin Sivula, Ph.D.

Abstract

In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results indicate that demographic variables such as nationality, gender and education level have no significant influence on students' purchase decision of ESR products. However, the external factors such as price, product advertisement and industry concern do have an impact on the students’ ESR buying attitude. Implications for companies and direction for further research are presented.

Citation/Publisher Attribution

Blundin, C., Chatvisedphan, S., Dusadeewanich. S., Perova, E., Wang, X. (2012). The impact of nationality, gender, and education on students’ buying attitudes towards ethical and socially responsible products. Johnson & Wales University, Providence, RI.

 
 

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