The following business plan details a franchising plan of a frozen yogurt shop to be constructed, developed, and operated in a very popular shopping mall in Rhode Island. The shop will be a franchise of Pinkberry brand. Pinkberry is an upscale frozen dessert brand that serves as an alternative to ice cream. Pinkberry anticipates continued success due to its location, high quality product, and strong brand name.
Briones, Adriana; Langalis, Helena; Matos, Candy; Medeiros, Diane; and Wilson, Richard, "Pinkberry Business Plan" (2012). Academic Symposium of Undergraduate Scholarship. Paper 20.