Document Type

Research Paper

Comments

This undergraduate scholarly work was selected as an Outstanding Contribution to Undergraduate Scholarship and presented at the John Hazen White School of Arts & Sciences Annual Academic Symposium on May 3, 2012. Johnson & Wales University, Providence Downcity Campus, Providence, Rhode Island. Adriana Briones, Candy Matos, Diane Medeiros, and Richard Wilson's work was nominated by Professor Larry LaFauci, Economics.

Abstract

The following business plan details a franchising plan of a frozen yogurt shop to be constructed, developed, and operated in a very popular shopping mall in Rhode Island. The shop will be a franchise of Pinkberry brand. Pinkberry is an upscale frozen dessert brand that serves as an alternative to ice cream. Pinkberry anticipates continued success due to its location, high quality product, and strong brand name.

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