Early nineteenth century Americans embraced a culture of drink that was embedded in all parts of life, including their work, family, religion, traditions, and social relations. Critics of this drink culture succeeded in banning the production and sale of alcohol under the Eighteenth Amendment which lasted from 1919 until 1933. This abrupt transformation dramatically changed American’s drinking habits by forcing the consumption of alcohol into a new culture of secrecy and unlawfulness. By the time the nation’s leaders realized the error of Prohibition, the culture of alcohol and drink had drastically transformed from an integrated part of public life to a cocktail culture mediated by marketers and attuned to the new aura of exoticism and taste preferences ushered in during the post-Prohibition era.
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Jasinski, Michelle, "Changing Drink: How the Eighteenth Amendment Significantly Altered the Way People Regard Drink" (2012). Academic Symposium of Undergraduate Scholarship. Paper 14.